Market
A $100B+ market is being built for non-human customers.
The agent economy is roughly where e-commerce was in 1998. The infrastructure is missing, the categories are open, and the customer count is about to 100x.
- 10 yrs
- TAM ramp for agent-native infra — comparable to mobile 2008–2018
- 10×
- agent customers vs human SaaS buyers by 2030
- 24/7
- agent purchase cycles — no demos, no sales calls, no business hours
Ten categories getting rebuilt
Each one has incumbents that were designed for human buyers and human integrators. None of them are agent-native. The new winners look very different.
- Payments¤
Charge cards, send invoices, move funds between agent wallets.
- Identity & KYC◇
Prove humanness, run KYC, issue and verify decentralized identifiers.
- Memory◉
Long-term, shared memory and semantic recall for agents and their teams.
- Browser actions⌘
Headless browsing, structured clicks, extraction, and captcha fallbacks.
- Comms (A2A)↯
Agent-to-agent messaging, negotiation, and signed handoffs.
- Voice & phone☏
Place and receive calls, transcribe, and route to humans when needed.
- Research✦
Web search, summarization, and citations with freshness guarantees.
- Code executionλ
Sandboxed runtimes for code, data, and tool-use loops.
- Real-time data≋
Streaming prices, weather, traffic, sports, and other live feeds.
- Trust & safety✓
Provenance, abuse signals, and signed attestations for agent behavior.
Why now
- Frontier models can hold tool-use loops for long enough to be customers, not just toys.
- Stablecoin and agent-wallet rails make per-call billing real.
- MCP, A2A, and similar protocols normalize the interface between agents and tools.
- Every major platform is shipping an agent runtime. The aggregate volume is already huge.
Comparable shifts
1995 web. 2008 mobile. 2014 cloud. Each one looked janky for a year, then obvious. Agent-native is the next one. Agent Oasis is the registry layer for it.