Market

A $100B+ market is being built for non-human customers.

The agent economy is roughly where e-commerce was in 1998. The infrastructure is missing, the categories are open, and the customer count is about to 100x.

10 yrs
TAM ramp for agent-native infra — comparable to mobile 2008–2018
10×
agent customers vs human SaaS buyers by 2030
24/7
agent purchase cycles — no demos, no sales calls, no business hours

Ten categories getting rebuilt

Each one has incumbents that were designed for human buyers and human integrators. None of them are agent-native. The new winners look very different.

Why now

  • Frontier models can hold tool-use loops for long enough to be customers, not just toys.
  • Stablecoin and agent-wallet rails make per-call billing real.
  • MCP, A2A, and similar protocols normalize the interface between agents and tools.
  • Every major platform is shipping an agent runtime. The aggregate volume is already huge.

Comparable shifts

1995 web. 2008 mobile. 2014 cloud. Each one looked janky for a year, then obvious. Agent-native is the next one. Agent Oasis is the registry layer for it.